Benefits of Certifying Your Business Park
The Certified Business Park designation is a valuable marketing tool that is used for dual purpose: attracting tenants and enforcing standards. Certification is a promise to your customers that your parks is a modern and attractive, high quality business location with the required components necessary for success. For your investment in certification, you will receive the following benefits:
- Marketing
- Web Page
- Camera-Ready Artwork
- Electronic Newsletter
- Marketing Materials
- Education Brochure
- Prospecting Brochure
- CBP Template
- Press Release to Announce Certificaton
- Press Release to Announce Recertification
- Communication
- Meetings/Focus Groups with other Park Owners and Operators
- Potential for Tax Capture (see Laws at About the Program)
Web Page - This web site was created to profile inidividual Certified Busines Parks. Pages contain general information, a list of tenants, information about the community, an expandable site plan, a picture, an expandable aerial photo and more.
Education Brochure - This marketing piece was developed to communicate the benefits of certification for state business parks. The brochure includes a tear-away card allowing the recipient to request additional information.
Prospecting Brochure - This marketing piece was developed for current owners of Certified Business Parks to use as a prospecting tool. The brochure includes a pocket for each park to enclose a customized fact sheet about the specific property.
CBP Template - This template was designed to accompany the Prospecting Brochure. Current owners of Certified Business Parks may customize their own fact sheet to market their own specific properties. This template is to be placed in the pocket of the Prospecting Brochure to complete the mail piece.
Press Release to Announce Certification - This modifiable press release will assist a Certified Business Park to quickly and easily spread the word that they have received certification. Photo opportunities with MEDA staff or inspectors upon request.
Press Release to Announce Recertification - This modifiable press release will assist a Certified Business Park to quickly and easily spread the word that they have been approved for recertification. Photo opportunities with MEDA staff or inspectors upon request.